A couple of months ago (February 2022), I researched the best email marketing plans available in order to confidently make a recommendation for a client on a large project we were working on. It’s taken me a while to publish these findings but I wanted to share them with you. Better late than never!
Best Email Marketing Providers Based On Features And Deliverability
- Sendinblue
- Active Campaign
- Constant Contact
- Mailerlite
- Hubspot
- ConvertKit
- Moosend
- Omnisend
- GetResponse
- MailChimp
Overall, I reviewed 31 different email marketing solutions in total but I’m only showing the top 10. My ranking system is an average based on reviews from 5 other reputable websites and reported email deliverability statistics. I’ve included the monthly cost to send 5000 emails and whether the solution has an API (since we needed that for our project).
| Rank | Email Marketing Provider | Average Rank | Monthly Cost (5k) | Has API? |
|---|---|---|---|---|
| 1 | Sendinblue | 4.0 | $25/month | Yes |
| 2 | Active Campaign | 5.2 | $79/month | Yes |
| 3 | Constant Contact | 6.0 | $55/month | Yes |
| 4 | Mailerlite | 6.2 | $30/month | Yes |
| 5 | Hubspot | 6.3 | $216/month | Yes |
| 6 | ConvertKit | 6.5 | $66/month | No |
| 7 | Moosend | 8.0 | $48/month | Yes |
| 8 | Omnisend | 9.0 | $16/month | No |
| 9 | GetResponse | 9.5 | $44.28/month | Yes |
| 10 | MailChimp | 9.8 | $59/month | Yes |
And so you have all the information you need to make your decision, here’s the 5 sites that I mentioned so you can do further research on your own:
- Email Deliverability Test: A Detailed Look at the Best-Performing Tools
- The Best Email Marketing Software for 2022
- 21 Best Email Marketing Software, Services & Platforms (2022)
- 10 Best Email Marketing Software Tools of 2022
- 7 Best Email Marketing Services for Small Business (2022)
We personally use Sendinblue and are very satisfied with their service and deliverability for both their free and paid plans. I’ll be writing an in-depth review soon but for now, you can find out more on the Sendinblue website or learn more about email marketing through their free online course.
